The 1931 Intourist Poster
- The Artwork: Designed by Georgi Konstantinovich Savitsky, the iconic lithograph depicts a winter wilderness scene with a skier and hunting dogs taking aim at a brown bear.
- The Purpose: Commissioned by Intourist, the state travel agency, the poster was targeted at foreign travelers—particularly in the Anglophone world—to sell the Soviet Union as a rugged destination for exotic outdoor adventure, spectacle, and organized sporting travel.
- Starting in the 1970s, the Soviet government formally opened up specialized hunting tourism for wealthy international visitors in regions like the Caucasus, using big game expeditions as a lucrative source of foreign hard currency.