FoxNews.com – A little over four months after Oscar Mayer announced that its iconic Wienermobile would be referred to as the “Frankmobile,” the company is returning to its roots and changing the name back.
“It was a franktastic summer celebrating our 100% beef franks with the Frankmobile from coast to coast,” Kelsey Rice, an associate director at Oscar Mayer, told Fox News Digital.
However, “like many of you,” she added, “we miss our original icon. Kicking off last week, we’re welcoming back the Wienermobile,” she said.
In May, the company — based in Chicago since 2015 — announced that, for the first time in the 87 years of the Wienermobile, the vehicle would have a name change.